Social Media Specialist

Social Media Specialist in NASHVILLE, TN

Ardent Health Services (AHS) is a national healthcare company headquartered in Nashville, TN. Our subsidiaries own and operate hospitals and multispecialty physician practices in six states. Ardent includes 20 hospitals, 3,200 patient beds, 18,000 employees, and 475 employed physicians. Within the industry, we are noted for recognizing that every hospital is as unique as the community it serves. This in-depth understanding of how health care works at the local level is one of our great strengths.

We have an exciting opportunity to join our team as a Social Media Specialist.

The Social Media Specialist is responsible for immersion in web communications, social networking and online communities, and represents the voice in the social media space by creating copy, engaging in online dialog and answering questions where appropriate. The successful candidate will know the latest trends, and continually seek out new ways to drive communication and engagement. Having a strong sense of caring and understanding how to communicate with people of all backgrounds are important to success in this role.

Responsibilities:

  • Effectively create social communications; write clear and persuasive copy, produce videos and photos to be pushed out across websites and on all social media platforms (e.g. Blogs, Facebook, Twitter, YouTube, Instagram, Pinterest, Google+ and more).
  • Capture new audiences, make friends/followers/fans, create groups, create social media pages, distribute new video and campaign media of marketing activities for placement on blogs, social networking sites, and community-driven sites and platforms.
  • Work with social media management tools, analyze data from web traffic tools like Google Analytics, and prepare reports to update on usage statistics and community interactions. Optimize website content, tags and keywords, social media, blogs and various web marketing based on data to increase SEO.
  • Daily trend research and community listening, monitoring and engagement in an effort to increase brand awareness, create and retain relationships and drive revenue.
  • This position is a member of the Marketing team and will report to the Director of Marketing Integrated Services.

Skills:

  • Strong verbal and written communication skills
  • Strong knowledge and use of social media channels including Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube; ability to quickly learn and adapt to new and emerging channels
  • Strong sense of professionalism & judgment in response to issues in the public social media space
  • Ability to take photos, shoot videos, basic video editing skills and ability to format and upload appropriately to social media channels
  • Detail-oriented; attention to detail extremely important, especially spelling and correct grammar when writing, and correct grammar when speaking
  • Ability to work on multiple tasks/projects and under deadlines
  • Resourceful; strong ability to look for answers and solutions
  • Self-motivated; ability to work both independently and as part of a team
  • Ability to travel; role will support all markets/divisions

Education and Experience:

  • Bachelor's degree in Marketing, Journalism, Public Relations or related field is preferred
  • Journalism background and experience with television or newspaper writing is preferred
  • Demonstrated experience managing social media platforms (e.g., Facebook, Twitter, etc.) with known monitoring including daily monitoring, posting, and content development
  • Demonstrated sound judgment; strong organizational, interpersonal, oral/written communication skills; and ability to prioritize, multi-task, maintain quality, and meet deadlines
  • At least two (2) years of experience in a professional workplace environment