AVP Patient Acquisition Retention

Shift: Day
Schedule: Full - Time Regular

Ardent Health Services invests in people, technology, facilities and communities, producing high-quality care and extraordinary results. Based in Nashville, Tennessee, Ardent’s subsidiaries own and operate 31 hospitals in seven states with more than 25,000 employees including 1,150 employed providers. Ardent facilities exceed national averages in Overall Hospital Quality Star Rating as ranked by the Centers for Medicare & Medicaid Services; 89 percent of its hospitals received a three-star rating or above in comparison with 73 percent of all hospitals ranked. Seven of the company's hospitals were recognized by Modern Healthcare as "Best Places to Work" in 2017 – more than any other system in the country. Ardent's corporate office was named "Top Work Places" for Nashville based companies in 2017 and 2018.

Ardent Health Services invests in quality healthcare.  AHS makes considerable investments in people, technology, facilities, and communities, producing high quality care and extraordinary results. Since 2001, those investments total more than $835 million. From newly constructed facilities and expanded services, to lifesaving technology and outstanding opportunities for employees, AHS is committed to providing its hospitals and clinics the tools needed to succeed. 

Ardent’s work environment is built upon Behavior Standards, which include five key pillars: Service, Quality, People, Financial and Growth. These pillars represent who we are, what we do and how we operate. Our corporate office in Nashville, TN was recently named Best Places to Work by The Tennessean and seven of our hospitals were also named Best Places to Work by Modern Healthcare.

OUR MISSION: Ardent Health Services is a premier provider of health care services, delivered with compassion for patients and their families, with respect for employees, physicians, and other health professionals, with accountability for our fiscal and ethical performance, and with responsibility to the communities we serve.

OUR PHILOSOPHY: Every action we take at AHS is built on three key tenets:

  • Ardent recognizes that each hospital is as unique as the community it serves.
  • We believe in working with employees and physicians to improve the quality of care, patient safety and customer service and we measure all three continuously.
  • We reinvest in our facilities – helping our hospitals expand services, enhance technology and add new programs that fulfill their missions.

We believe it is this mix of corporate support and local autonomy that equips our facilities for success.

OUR POSITION: We have an exciting opportunity to join our team as an Assistant Vice President, Patient Acquisition & Retention .


Primary Duties & Responsibilities

  • Marketware: resource to markets and go-to for corporate for referral data.
  • Develop strategy and oversight of ‘One-Call’ operations across our markets to make sure we have an AHS standard for policies/procedures including an annual audit of to ensure compliance.
  • Develop strategy and oversight on accurately measuring leakage for primary care and specialty physicians, including the development of an AHS standard in Epic for reports used in MORs, etc.
  • Develop strategy and oversight on the appropriate liaison structure in all markets, including prioritization, communication and reporting to our Hospital/Division CEOs.
  • Work with Financial Ops to finalize our ‘attribution logic’ in the data warehouse for how we report downstream volume/CM, etc. for employed/aligned physicians.
  • Develop protocols and standard reporting for physician liaisons.
  • Identify synergies and develop long term recommendations for AHS call center(s).
  • Analyzes claims and internal EHR/EMR data while providing clear insight into physician referral behavior in each market.
  • Actively participates in the development of System and Hospital strategic plans with an emphasis on growth initiatives via PRM.
  • Attends, participates and presents reports in monthly operating meetings.
  • Helps improve processes and strategies for more effective outcomes.
  • Shares best practices, insight and market intelligence with team members and leadership.
  • Regularly provides systematic updates on key activities by market.
  • Communicates and listens effectively with internal and external customers; effectively understands instructions and shares knowledge with fellow team members.
  • Professionally manages, motivates and mentors the various marketing and communications teams.
  • Ensures patient confidentiality and legal-compliance in all aspects of job performance.
  • Takes ownership of assignments and other duties as assigned.


  • B.A. in Communications, Mass Media, Journalism, Marketing and/or related degree.
  • 10+ years of system-based PRM and in/outbound call center experience required.
  • Must be proficient in Marketware and all Microsoft Office software with an emphasis in Excel.
  • Must have the ability to travel up to 15%.