Social Media Specialist

Shift: Day
Schedule: Full - Time Regular

Ardent Health Services invests in people, technology, facilities and communities, producing high-quality care and extraordinary results. Based in Nashville, Tennessee, Ardent's subsidiaries own and operate 31 hospitals in seven states with more than 25,000 employees including 1,150 employed providers. Ardent facilities exceed national averages in Overall Hospital Quality Star Rating as ranked by the Centers for Medicare & Medicaid Services; 89 percent of its hospitals received a three-star rating or above in comparison with 73 percent of all hospitals ranked. Seven of the company's hospitals were recognized by Modern Healthcare as "Best Places to Work" in 2017 – more than any other system in the country. Ardent's corporate office was named "Top Work Places" for Nashville based companies in 2017.

 

We have an exciting opportunity for a Social Media Specialist to join our Marketing team.

The Social Media Specialist is responsible for immersion in web communications, social networking and online communities, and represents the voice in the social media space by creating copy, engaging in online dialog and answering questions where appropriate. The successful candidate will know the latest trends, and continually seek out new ways to drive communication and engagement. Having a strong sense of caring and understanding how to communicate with people of all backgrounds are important to success in this role.


PRIMARY RESPONSIBILITIES

  • Effectively create social communications; write clear and persuasive copy, produce videos and photos to be pushed out across websites and on all social media platforms (e.g. Blogs, Facebook, Twitter, YouTube, Instagram, Pinterest, Google+ and more).
  • Capture new audiences, make friends/followers/fans, create groups, create social media pages, distribute new video and campaign media of marketing activities for placement on blogs, social networking sites, and community-driven sites and platforms.
  • Work with social media management tools, analyze data from web traffic tools like Google Analytics, and prepare reports to update on usage statistics and community interactions. Optimize website content, tags and keywords, social media, blogs and various web marketing based on data to increase SEO.
  • Daily trend research and community listening, monitoring and engagement in an effort to increase brand awareness, create and retain relationships and drive revenue.
  • This position is a member of the Marketing team and will report to the Director of Marketing – Integrated Services.

 

SKILLS NEEDED

  • Strong verbal and written communication skills
  • Strong knowledge and use of social media channels including Facebook, Twitter, Instragram, Pinterest, Google+ and YouTube; ability to quickly learn and adapt to new and emerging channels
  • Strong sense of professionalism & judgment in response to issues in the public social media space
  • Ability to take photos, shoot videos, basic video editing skills and ability to format and upload appropriately to social media channels
  • Detail-oriented; attention to detail extremely important, especially spelling and correct grammar when writing, and correct grammar when speaking
  • Ability to work on multiple tasks/projects and under deadlines
  • Resourceful; strong ability to look for answers and solutions
  • Self-motivated; ability to work both independently and as part of a team
  • Ability to travel; role will support all markets/divisions

 

 

 

QUALIFICATIONS

  • Bachelor's degree in Marketing, Journalism, Public Relations or related field is preferred
  • Journalism background and experience with television or newspaper writing is preferred
  • Demonstrated experience managing social media platforms (e.g., Facebook, Twitter, etc.) with known monitoring including daily monitoring, posting, and content development
  • Demonstrated sound judgment; strong organizational, interpersonal, oral/written communication skills; and ability to prioritize, multi-task, maintain quality, and meet deadlines
  • At least two (2) years of experience in a professional workplace environment